Rock founded the genesis of White Light Visual back in 1988 at a time when photographic technology and services ruled supreme.  Over the years, he has captained the evolution of White Light Visual and calls upon his degree from Temple University's Tyler School of Art, and his technical acumen, to provide some of the studio's greatest assets.​

David is one of the industry's most talented graphic finishing professionals with an eye for perfection.  He is comfortable engineering new processes using extensive media and substrates or leading White Light's hands-on field installation team.

Gregg brought a 25-year career in consumer product marketing and executive management to White Light in 2010 and lends a disciplined and creative dimension to client projects with a deep understanding of branding. Gregg is a graduate of Boston College with a sharp sense for bringing order and cohesion to complicated processes.

With administrative and bookkeeping experience in small and family-owned businesses, and years working on the north shore in many roles, Janice brings a strong foundation that maintains a smooth operation of White Light Visual's front-of-house. 

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An integrated graphic designer and creative artist with entrepreneurial experience, David places emphasis on developing sophisticated designs that are both intelligent and visually engaging in order to connect with the intended audience. David is a graduate of the Montserrat College of Art and lends his 25+ years experience to White Light's product.

Brad is a fine artist and graduate of Montserrat drawn to creative execution and processes.  He lends his sharp eye and thinking to the production team by helping organizing and executing some of today's more complicated graphic products and installations.